Environmental Lights taps Phoenix Marketing Group for national CEDIA push

Environmental Lights has named Phoenix Marketing Group as its national sales representative agency in the CEDIA and residential custom integration channel. The move is meant to expand support for dealers and specifiers nationwide as demand for low-voltage lighting grows.

Why it matters: - Environmental Lights is expanding its go-to-market reach in the CEDIA and residential custom integration channel. - The partnership is designed to give dealers and specifiers nationwide more direct support for accent lighting and low-voltage downlighting projects. - The move comes as lighting adoption in this channel is growing rapidly, according to Environmental Lights President Jordan Brooks.

What happened: - Environmental Lights selected Phoenix Marketing Group as its national sales representative agency in the CEDIA channel. - The partnership extends across the United States. - PMG will support Environmental Lights' dealers and specifiers with field sales and specification help.

The details: - Phoenix Marketing Group works across architectural lighting, lighting controls, shading and low-voltage systems. - PMG's role is to support designers, architects, specifiers and integrators. - PMG's national team will operate as an extension of Environmental Lights' own sales and support organization. - Environmental Lights says the arrangement will help guide projects from concept and specification through installation and final illumination. - Environmental Lights was founded in 2006 in San Diego, California. - Environmental Lights has appeared on the Inc. 5000 list eight times. - The company works across retail display, entertainment, trade show and exhibit, hospitality, casino gaming and custom residential integration. - PMG describes itself as a design-centric luxury technology firm representing brands across all 50 states. - PMG's portfolio includes architectural lighting, motorized shades, intelligent automation, premium audio and video.

Between the lines: - The partnership pairs a lighting specialist with a design-first representative firm, which suggests both companies want to win more specification-led projects. - Environmental Lights is leaning on PMG's relationships in the design and integration community to deepen market penetration without building all of that field coverage in-house. - Chris Gilray, CEO of Phoenix Marketing Group, said the partnership is intended to create opportunities for dealers and the design community and expand what is possible with light.

What's next: - PMG will begin working with Environmental Lights' national dealer and specifier network. - The companies will focus on strengthening new relationships and existing ones across the channel. - Environmental Lights will continue directing customers from project inception through planning, specification and installation.

The bottom line: - Environmental Lights is betting that a national rep partnership will speed adoption of its low-voltage lighting solutions and improve support in a growing custom integration market.