Graphy spotlights digital orthodontics on ENA’s Idol Intern

Graphy said its digital orthodontic workflow, smart manufacturing systems and 3D-printed Shape Memory Aligners were featured on ENA’s Idol Intern, with K-pop stars visiting the company’s headquarters and testing the production process. The appearance offers a public-facing look at how Graphy is pitching digital dentistry as a faster, more precise alternative to analog workflows.

Why it matters: - Graphy used a mainstream TV program to show how digital orthodontics works from scan to final aligner. - The company is positioning its Shape Memory Aligner technology as a more predictable and efficient alternative to conventional analog workflows. - The broadcast also served as a public demo of automated manufacturing in a medical-dental setting.

What happened: - Graphy Inc. said its digital orthodontic solutions, advanced manufacturing technologies and automated production systems were featured on ENA’s entertainment program Idol Intern. - The episode followed Super Junior’s Eunhyuk, THE BOYZ’s Hyunjae, ZEA’s Dongjun and SF9’s Inseong at Graphy’s headquarters. - Hyunjae went through the full SMA production process, from intraoral scanning and digital treatment design to 3D printing, post-processing and quality inspection. - Hyunjae later wore a clear aligner made from his own digital scan data and said it felt "much more comfortable than expected." - The full episode is available on YouTube as the Idol Intern episode featuring Graphy.

The details: - Graphy describes itself as the world’s first company to commercialize direct 3D-printed Shape Memory Aligners. - The program highlighted Graphy’s automated production systems through a time-limited challenge involving Eunhyuk and Hyunjae competing against the company’s robots. - Graphy said the segment gave viewers a practical look at precision, consistency and efficiency in robotic orthodontic manufacturing. - The company’s flagship Shape Memory Aligner combines proprietary shape-memory materials with direct 3D printing. - Graphy said the technology is designed to improve treatment predictability and efficiency compared with conventional analog workflows. - A Graphy representative said the program helped introduce digital orthodontics and digital dentistry to a general audience and said the company will keep expanding digital orthodontic adoption worldwide. - Graphy is based in Seoul and specializes in 3D-printed shape-memory photopolymer resins for orthodontics and digital dentistry. - Graphy says its technology powers body-temperature-activated orthodontic appliances that deliver consistent, biologically optimized forces.

Between the lines: - The TV appearance is a marketing and education play as much as a product showcase. - By pairing K-pop talent with a manufacturing demo, Graphy is making a technical workflow easier to understand for non-dentists. - The emphasis on robots, automation and direct 3D printing signals a push to frame digital dental manufacturing as scalable industrial tech, not just a clinical tool.

What's next: - Graphy says it will continue strengthening global competitiveness through material science and advanced digital manufacturing. - The company also says it will keep expanding the adoption of digital orthodontic solutions worldwide. - The YouTube posting gives Graphy an on-demand asset to extend the program’s reach beyond ENA’s broadcast audience.

The bottom line: - Graphy is using pop-culture visibility to sell a bigger idea: that orthodontics is moving from manual, analog production to automated, data-driven manufacturing.